Analytics Services
Well thought-out, data-driven decisions help businesses grow. Our digital analytics services help you and your business extract learnings from your data to ensure that you make optimal decisions.
Why Invest in Analytics?
Data is a powerful tool to help you measure performance, learn from your customers, and drive business value. We specialize in various analytics and marketing products to help you better understand your customers, including Google Search Console, Google Tag Manager, Google Analytics, Google BigQuery, Google Business Profile, and more. These tools can help you answer various questions like how people are discovering your brand, how they are interacting with your website, and what tactics are helping to drive traffic.
Our Digital Analytics Process
Technical Audit
For existing websites, we first look “under the hood” at the technical landscape of your site. We can determine the health and structure of your site, and oftentimes decipher the type of content management system that your website was built on. For new websites that we build, our web development process includes setting up proper analytics tracking.
Tracking Implementation
Next, we implement the code on your website that is required to begin tracking analytics data via Google Tag Manager and Google Analytics. We coordinate with you on what actions are most important for users to take on your website so we can reflect that in our reporting.
Data Visualization
Finally, we build out a high-performing dashboard using Google Looker Studio so that you can visualize your tracked data. Ideally, this dashboard is a useful tool for you to better understand your customers and to make optimal decisions to benefit them. It also gives us as marketers an idea of how your website is performing, and how we can make strategy adjustments to account for what we’re seeing.
Schedule Your Free Strategy Session
If you are interested in learning more about our analytics services, please fill out the form below and we will be in touch to set up a free strategy session.